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Presentation Details


It's About the Reader: The Changing Perception of the Market as Australian Publishing Channels Change

Jo Bramble.

There is little research about Australian readers. Australian trade book publishing once relied heavily on retailers for information about readers and their preferences.

Electronic publishing both coincides with changes in book retailing and precipitates new market orientation.

Through case studies this paper will examine how selected Australian publishers are re-defining their understanding of the market they publish for. As part of the process, the way in which issues such as copyright and access are navigated further reveals this new understanding of who readers are and how they can best be reached.


Jo Bramble  (Australia)

Bramble Marketing and Communications

Jo Bramble (MA) runs Bramble Marketing and Communications, providing advice on organisational strategic planning, business and marketing and communication advice and training to organisations in the commercial, government and third sectors.

She was Marketing Manager of Penguin Books Australia for a decade to 1986. Since leaving Penguin to set up her own business she has also completed an MA in Communications and lectures at RMIT University and the University of Melbourne in Sales, Marketing and Business and Professional Communications.

She is currently working on a PhD around electronic publishing issues.

  • Australian publishing
  • Electronic publishing
  • Australian readers
  • Channel conflict
  • Marketing

(60 min Workshop, English)