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Presentation Details


Fastphoric: Reading into the Future

Jennifer L Sonderby.

Western culture is obsessed with speed. In a fast-paced, technology-driven environment, the abridged, the acronym and the preference for the "quick-read" profoundly influence the structure of the English language. Scientists and educators are creating screen-based reading technologies that facilitate the consumption of text. "Fastphoric," a fiction-based codex book, by Jennifer Sonderby, introduces these practices and technologies to the printed format, completing a cycle of transference between print and screen-based reading methods. By juxtaposing the traditional display of text (which appears in a paragraph format) with two other "faster" methods on each page, the book functions as a hybrid of reading technologies – both past and present. This book will promote discussion of how different reading technologies inform one another, addressing issues of language, technology and reading in the future. The book poses the following questions: Will we read print-based mediums differently as a result of technologies designed for screen-based reading? What will happen to the visual display of language and the format of the printed book?


Jennifer L Sonderby  (United States)
Principal of Sonderby Design and Design Educator

California College of Arts and Crafts

San Francisco-based Jennifer Sonderby heads her own design practice, Sonderby Design. A design lecturer at California College of Arts and Crafts, she recently taught design workshops in Harare, Zimbabwe and Nagoya, Japan. She has received the American Institute of Graphics Arts Greening of Design Award and The American Corporate Identity Award among others. Jennifer earned a M.F.A. in Design from California College of Arts and Crafts and a B.F.A. in Graphic Design and Art History from the University of Kansas.

  • Reading
  • Future
  • Speed and technology
  • Book design
  • Linguistics

(30 min Conference Paper, English)